6 Ways to Market Your Handmade Products with Etsy
By Keziah Emia
In this laptop lifestyle, there are many options to go about with this. One is you can set up an online store. Entrepreneurs who run their business use a platform like Etsy to sell their product. About 5 years ago I was sick. The year before that I stumbled multiple videos in running your business online by opening an online store thus Etsy pops up I signed up but I just barely making any sales because I did not find out yet how to market my products in the plan.
Now that I am more equipped to tackle this with more and more information I can grab a hold of in implementing these newfound pieces of knowledge I am excited to do what I have been wanting to do in a long time. Is to open again an Etsy shop.
There are 6 concentrated areas to do this in marketing your products on Etsy. This is versatile you can use some of these in opening your independent online shop too, but let’s just stick with Etsy for this time. Shall we?
The Tools
Products
This is self-explanatory if you have an online shop you must make physical products to sell especially handmade. You can start with what you like to make. This is important because if you make a physical product and you have high demand, it can be tiresome making those products repeatedly with having the pressure of making it high quality too. With that make sure you endeavor for quality over quantity. That will impress the customer to buy your product.
In my video, I explain for those getting serious with having an online shop, what the difference between “handmade” and “homemade”.
Photos
Every listing that you put up should have some photos to go with it. This is going to help the customer get an idea about your product so they can determine if it is the right one for them. Etsy has a high standard when it comes to pictures so make sure that you get good ones. In addition, there is an Etsy article help on their website sort of photography 101 on taking excellent photos for your products.
Take your time on this. It takes practice just to get things right. Experiment a few times, and even ask for some assistance from someone who knows how to do photography if you are stuck for ways to make the product pictures better.
Tags
There are 13 tags to fill. You must fill all 13 tags for Etsy SEO and have a better chance for a customer to find you. This is not easy for you will sometimes run out of keywords to put in the tags. Describe the item and make it count. In the video, it explains a way to utilize tags correctly. You have a certain mindset to follow.
Customer Service
Customers want to know there is a human behind the shop. So, make sure you strive for excellent customer service. This aspect of marketing your Etsy store is needed especially when a customer wants custom orders or if you offer one. Be polite treat your customer like a “guest” in your store.
In some instances, if they have a custom order they would want to reach out to you to thank you for the handmade product that they purchase to their liking.
Branding
Provide enough that the customer can cherish and remember you. This is a sort of promoting your product from start to finish. Your website logo, business card, your packaging and customer service go hand in hand with this tool.
Social Media
You can find your customers in this and drive traffic to your site. Etsy does make it a bit easier to keep up with your social media. Etsy allows you to automatically link your Twitter and Facebook accounts to your shop. Other Etsy shoppers can follow or like you shop to keep up to date on new products.
These are 6 tools to implement your marketing plan and strategy. Share this article with everybody you know if this has been of help.
Comment below on which is your strongest step in marketing so to let everybody know what your experience in marketing your product.
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